A post on the game's official site explains the thinking behind both the cancellation and the "Augment Your Pre-Order" campaign itself. First announced by the publisher in August, the program offered tiered rewards. Each pre-order tier offered new rewards to customers. More pre-orders would unlock further benefits, leading up to the final tier which would push the game's official release date forward by four days.
"When it was first conceived," the post says, "[Square Enix and developer Eidos-Montreal] wanted the program to give you more choice about what you received in terms of pre-order incentives," citing dissatisfaction with past region-specific pre-order rewards.
Despite their good intentions, however, the companies "quickly noticed that this approach created even more frustration than before, resulting in a resounding amount of negative feedback."
In recognition of fan comments and concerns, all content previously exclusive to the pre-order incentive initiative will now be available both to those who pre-order the new Deus Ex and those who purchase its Day 1 edition.
The post concludes with an emphatic reassurance to consumers that "your feedback and input is of the utmost importance to us."
Those who wanted to circumvent the Kickstarter-esque system from the beginning could instead buy the $139.99 Collector's Edition of the game. This package, which is still available for pre-order, contains all of the physical and other benefits offered by the augmentation program.
Deus Ex: Mankind Divided will launch Feb. 23 for the PlayStation 4, Windows PC and Xbox One.