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What Call of Duty learned from Netflix

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No more waiting to play what you want in the campaign

When Netflix releases an original show, every episode is available. You can watch them all on the first day if you'd like, or skip straight to the end and see how it all plays out. It's a strategy that's very different from how traditional broadcast television operates, and Treyarch is borrowing this approach for the upcoming Call of Duty: Black Ops 3.

Every mission will be unlocked and available when you begin playing the game. You can jump into any section of the game's single-player campaign, or even begin with the final mission.

"When Netflix releases House of Cards and do all the episodes, does everyone just jump to the end and go and play the last episode?" Jason Blundell, director of campaign and Zombies mode for Black Ops 3, told Eurogamer. "Sure you can. But it's about the journey, though, right?"

"Sure, people will jump on and play the last level," he continued. "Okay. Cool. That's up to them."

The entire interview is absolutely fascinating, and it shows that Treyarch is willing to try new things when it comes to gating off, or not, the content in the game. No more getting stuck, or waiting until you play everything else to get to a certain mission.

It also helps that it sounds as if the campaign will reward multiple playthroughs.

"Treyarch is also letting players move around the game's campaign structure with a bit more flexibility. In co-op players will be able to bounce around the campaign, revisiting levels with abilities they've upgraded later in the game to offer a sense of replayability," Polygon reported in a previous story. "And players who are still early in the campaign will be able to join up with players who have completed its later chapters — even if you haven't beaten an early level, you can still join a friend's game if they're near the end of the game."

So you'll want to play each level a few times, especially with friends."When you go back in, there may be other things [you see]," Blundell old Polygon. "There may be disagreements about certain points of view."

It all comes down to choice, and choice is something more people demand in their mainstream entertainment. Netflix offers the ability to watch any episode and any time, and Call of Duty will experiment with the same setup.

"Consumers and game players in general are far more mature these days," Blundell told Eurogamer. "There are so many things vying for our interests today. It's about, how do they want to consume it? Maybe they put it down on level two, and then they're in work the next day, and some guy says, 'dude, you've got to check out level four!' And he's like, 'okay, I'll have a quick look.' That's totally fine. I think it's their choice."