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Call of Duty developer apologizes for Twitter 'breaking news' stunt

A member of Call of Duty developer Treyarch has apologized for its recent Twitter campaign wherein the official Call of Duty account masqueraded as a breaking news source.

In an interview with IGN, the developer's Jason Blundell attempted to explain the thinking behind the stunt, which saw Call of Duty's Twitter followers' feeds filling up with news of a fictional Singaporean terrorist attack. "It was not done maliciously, or as any kind of scare tactic," he said. "It was done on our channel, and it was to talk about the fiction of the world."

Despite lasting several hours and eliciting a large swath of confused, negative reactions, the Current Events Aggregate campaign was not meant to garner attention, according to the director. "It was absolutely not done for any kind of attention in any way ... it was supposed to just be getting ready for a campaign element."

This was not made especially clear by the tweets, which did not include gameplay footage or ever reference the upcoming Call of Duty: Black Ops 3 directly, outside of sharing its central location.

To see if the breaking news event truly relates to the game's campaign in a meaningful way, gamers on PlayStation 4, Windows PC and Xbox One can pick up the game on Nov. 6. While Black Ops 3 will also be available on PlayStation 3 and Xbox 360, those versions will exclusively feature multiplayer modes.

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