Club Nintendo is dead, long live new rewards program My Nintendo

Nintendo shuttered its Club Nintendo program earlier this year, but the company has crafted something of a successor with My Nintendo, a new rewards program that will also offer gifts and discounts for buying games but, unlike its predecessor, will also reward playtime.

The program was unveiled by Nintendo during its semi-annual financial results briefing.

My Nintendo will award players with points for purchases made on both Nintendo platforms and purchases of Nintendo's forthcoming mobile software. In addition, by playing those games, My Nintendo members will earn more points.

The Japanese publisher said that My Nintendo points can be used to "obtain digital add-on content, which will make the game you are playing even more fun, original merchandise or a coupon, which can be used as a discount for new software." Points can be applied to both Nintendo's mobile and console games.

Nintendo didn't lay out any further specifics on My Nintendo, but one would hope that it will be more streamlined than Club Nintendo, which asked players to fill out surveys for each piece of software they wished to be credited for buying.

My Nintendo is a facet of a new platform-agnostic membership program called Nintendo Account that the company also laid out in the financial briefing.

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