Valve's push to bring PC gaming to the living room is getting a little help from retail. GameStop, EB Games and Game UK will serve as the "exclusive non-digital retailer[s]" for the company's Steam Machines, Steam Controller and Steam Link streaming device, Valve announced today.
Those stores in North America and the U.K. will feature dedicated "Steam Sections" where customers can buy the PC gaming hardware as well as pre-paid Steam cards. Valve announced retail partners for its new hardware initiative earlier this year. GameStop started selling Steam cards at its stores in 2012.
"Creating a 'store within a store' across North America and the UK is a significant win for getting the first generation of Steam Hardware products into gamers' hands," Valve co-founder Gabe Newell said in a press release.
Steam hardware is expected to launch officially on Nov. 10. Steam Machines from hardware manufacturers like Alienware, Asus, Falcon Northwest and others will be priced starting at $449.99. Valve's Steam Controller and Steam Link are priced at $49.99.