Hasbro, the company that's home to Transformers, is reportedly attempting to unify its toy lines and licensed comic books and video games to tell "a multiyear epic tale" called the Prime Wars Trilogy, according to a report from The Hollywood Reporter.
This week's video game release, Transformers: Devastation, ties into that plan. It's part of the ongoing Combiner Wars arc that's weaving through the franchise's comic books, toys and the upcoming Machinima animated series. Next year, after Combiner Wars wraps up, Hasbro will move on to a new chapter, Titans Return.
Hasbro plans to run its Prime Wars Trilogy through 2018. The arc is intended to provide a framework for telling the ongoing Transformers story. The Hollywood Reporter said that the IDW-published comics will do the "heavy lifting" on the Prime Wars storytelling side.
Previous Transformers games published by Activision have told their own stories or have been based on the Michael Bay-led movies. According to a statement from Activision sent to Polygon, the game maker plans to work closely with Hasbro to plot the future of Transformers video games.
"Activision's Transformers: Devastation console title presents a game specific prequel story that dovetails with the expanded Combiner War story arc told in the IDW comic book series," Activision said. "As the Transformers story and franchise continue to evolve, Activision will continue to collaborate closely with Hasbro in exploring where to take the Transformers video game franchise beyond this week's much anticipated release of Transformers: Devastation."
Hasbro already has plans to make four more Transformers movies, with the next film slated to hit in 2017. The company has tapped a number of well-known creators to help shape its Transformers cinematic property, including The Walking Dead's Robert Kirkman.
For more on the latest Transformers game, read Polygon's review of Platinum Games' Transformers: Devastation.