Call of Duty: Black Ops 3 racked up more than $550 million in sales during its first three days of release, and it's performing much better than the previous two Call of Duty titles, publisher Activision announced today.
Black Ops 3 owners played the game online for more than 75 million hours combined from Friday through Sunday, according to a press release. Activision Publishing CEO Eric Hirshberg added that the "engagement per player" — a statistic that refers to the amount of time a player spends with the game — is currently the highest in the history of the Call of Duty franchise.
As usual, it's not possible to easily translate the $550 million sales figure to units sold, since Black Ops 3 is available in multiple editions — including the $200 Juggernog Edition, which comes with a minifridge, and inside a $430 PlayStation 4 bundle. Activision said that with Black Ops 3, worldwide sales over the three-day launch window "rose significantly over the previous two years," but the company did not provide any actual figures for the number of copies sold.
Last year's Call of Duty title, Sledgehammer Games' Call of Duty: Advanced Warfare, was the highest-selling game of 2014 in the U.S. Infinity Ward's Call of Duty: Ghosts was 2013's top-selling game (in terms of units and dollars) across the U.S. and Europe. On PS4 and Xbox One, sales of Black Ops 3 full-game downloads were nearly twice as high as they were for Advanced Warfare. In fact, launch-day digital sales of the PS4 version set a new record for the PlayStation Store.
For more on Black Ops 3, read our review.