With only days to go, equity crowdfunding site Fig's second campaign is likely to fail unless something extraordinary happens.
Fig is a novel crowdfunding startup that blends equity investment and traditional rewards-based backing. It launched this past August, and features an advisory board made up of executives from several big indie studios including Double Fine and Harmonix. Its first campaign, for the award-winning game Outer Wilds, raised more than $125,000. Its second campaign, for a free-to-play role-playing game called Anchors in the Drift, launched last month and with a $500,000 ask.
It needs more than $390,000 in the next four days to succeed.
Anchors in the Drift is the latest effort by 5th Cell, makers of the multi-platform hit Scribblenauts. Already well into production, the game's campaign has only raised slightly more than 20 percent of its goal. Of those dollars, the vast majority have come from investors – more than $100,000. Only $5,000 has come from rewards-based pledges.
Fig told Polygon recently that it received nearly $1 million in investment interest around the launch of its first project. During that campaign, however, rewards-based funding also fell short, prompting the team at Outer Wilds to accept more investment money that it had originally intended to. Justin Bailey, formerly of developer Double Fine and now CEO at Fig, says he eventually prevailed on the team to accept $75,000 of investment – $25,000 more than they had originally intended.