Twitter names first director of gaming

Twitter has filled its first position dedicated to gaming, and with it comes the social media giant's greater move toward embracing the medium.

Rodrigo Velloso, YouTube's former head of gaming content, is now on board at Twitter as its director of gaming partnerships. In a statement given to Variety, Velloso explained that the role will involve working with gaming content creators on better using the platform.

"I want to work with content creators and give them the tools, or in some cases build the tools, to allow them to produce the best content," Velloso said.

Velloso joined Twitter back in September, but the effects of his work were first visible with The Game Awards 2015, which aired earlier this month. According to Variety, the company specifically offered special video tools to promote the event both on the red carpet and Twitter itself.

Twitter joins YouTube as the latest social media platform to throw its support behind gamers. YouTube's specific gaming branch launched in August, offering livestreams, collected gaming content and recommended game-related videos.