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2014's Best Picture winner gets a '90s toy commercial

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You've seen the movie. You've seen the Oscar acceptance speech. Now, play with the Birdman action figure!

Well, it's not exactly for sale. This amazingly '90s-style (down to the kids' haircuts) toy commercial is really just a clever way to advertise the best picture winner's arrival on Blu-ray and DVD later this week.

The commercial is also poking fun at the grand tradition of kids toys based on movies that are the opposite of child-friendly, like Aliens and Predator. "Just like the movie!" squeaks the young boy (who probably has not seen the movie) in the ad, underneath the '90s typography and cheesy sound effects.