Owners of different consoles buy them for very different reasons, according to new research.
A new study from Nielsen asked console owners for the top reasons why they chose to buy a particular new machine. The answers that came back show a stark diversity for PlayStation 4, Xbox One and Wii U.
For PS4 owners, the most important thing is "better resolution," followed by a Blu-ray player, the game library, and family preference.
Xbox One owners cite brand as the top reason followed by "innovative features," system exclusives and "fun-factor."
Owners of both system said they made the purchase due to "faster processing."
Wii U owners were focussed on fun-factor, children, value and older games.
Also interesting is the breakdown of prior console use among current generation users. 86 percent of Wii U owners owned a Wii. 43 percent of Xbox One owners owned a PS3, while 59 percent of PlayStation 4 owners owned an Xbox 360.