Donate blood, get a free copy of Bloodborne in Denmark

PlayStation Denmark and GivBlod are offering a special gift for donors who participate in an upcoming blood drive: a free copy of From Software's upcoming game Bloodborne.

According to the site, translated with the help of Google, the promotion is part of an effort to encourage more male donors. Participants can choose Bloodborne or another PlayStation game, though a list of other titles is not included. Those who donate blood will also have the chance to win a PlayStation 4. Location details are below:

• Date: Monday, March 23
• Time: 12:00 to 17:00
• Location: ITU in Copenhagen, Rued Vej 7, 2300 Copenhagen S
• Room: Atrium (entrance hall)

Bloodborne launches for PlayStation 4 March 24.