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HBO Now streaming service to launch in April on Apple devices and PC for $14.99 a month

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HBO Now, the standalone streaming service for the cable television network, will arrive in April on Apple devices and computers, HBO CEO Richard Plepler announced at an Apple event today.

"HBO continues to be in discussions with its existing network of distributors and new digital partners to offer HBO Now," according to a press release from HBO. "At launch, HBO Now will be available on iOS devices and on PCs."

A new HBO app compatible with Apple TV, iPhone and iPad will arrive in April, in time for the Game of Thrones season five premiere on April 12. HBO Now will cost $14.99 per month, and those who subscribe in the first month will get that month free. According to the HBO CEO, the service will include "all our acclaimed HBO programming, past, present and future, as well as our unmatched lineup of Hollywood blockbusters."

Apple CEO Tim Cook also announced that the Apple TV, which has been historically priced at $99, will now be available for $69. Cook said that Apple has sold 25 million units of the set-top box so far.

HBO announced its new streaming service last October. Its other streaming service, HBO Go, launched in February 2010, and requires a cable or satellite TV package and HBO.