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Watch Batman v Superman's teaser, sign up now for free passes to see IMAX trailer

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Trailers for big budget superhero franchises have become events in their own right, and in that spirit Batman v Superman director Zack Snyder has announced special teaser screening events for the first trailer of the film.

The process is simple: You make an account, select your location, find a local IMAX theater, and grab up to two free passes to see the trailer and a "special intro from Zack Snyder."

This news comes complete with an extra layer of marketing: A teaser trailer for the upcoming full trailer. There's not much here, but getting a better look at both suits is a neat touch. Also the fine print notes that each theater will be overbooked to assure a full house, so arrive early if you want to make sure you see the trailer.