Nintendo and partner DeNA are hoping to release Nintendo's new cross-platform membership service this fall and an "evolved" version of Nintendo's loyalty program is under development, according to DeNA's latest financial report which was released today.
In March, Nintendo announced plans to partner with DeNA to release smartphone games potentially using Nintendo's existing properties. Earlier this week, Nintendo president Satoru Iwata said that the company would release about five phone games with DeNA by March 2017.
Today's earnings report from DeNA outlines the same goal, along with plans to release the first game in 2016. The company reiterates that all of Nintendo's existing properties will be considered for possible use in phone games. The games will be released globally and DeNA believes it can achieve profitability by "delighting users."
The company writes that it is targeting the fall launch of an integrated membership service that connects smart devices and Nintendo's dedicated game systems, which will use a common ID.
The report also notes that an evolved version of Nintendo's loyalty program is under development.
In his own report to investors earlier this week, Iwata went into a bit more detail about the new membership service.
"While we will announce the details of this integrated membership service at a later date, I can share with you at a high level the idea is that the consumer can access multiple devices using one common ID," Iwata said. "For us to be able to bridge the gap between smart devices and dedicated game systems, we will offer advantages to consumers who use one ID across multiple devices."
We're already seeing that in action with the Club Nintendo ID, he pointed out. The new service will grant members "various services including the ones based on their past purchases and gameplay records as well as services that will be an improved version of the current loyalty program.
"With this new membership, we are planning to deploy services that will make playing Nintendo games with their game pals more fun regardless of which platform they are accessing."