A new Lego set, #60097 City Square, was released at retail just a few weeks ago. That set, Gamespot reports citing the Eurobricks forum, contains what appears to be a reference to an inoperable website. That website, along with the Warner Bros. medallion and TT Games logo, may be evidence of a new video game.
The $190 City Square depicts a bustling urban scene, complete with light rail, a helicopter and a Lego retail store. Also, an outlet of The Coffee Chain seen in The Lego Movie. The box contains multiple manuals, and on the back of one is this teaser image, captured by user mikaelsol and posted to the Eurobricks forums.
Polygon reached out to several Lego retail locations, where the set is currently on display, and has been able to confirm the image exists on the manual exactly as shown here. But the website listed, lego.com/worlds, is a dead end.
Making things even more interesting is that no one at the Lego retail locations, or at Lego's customer service call center, can tell us anything more.
The Lego customer service representative that Polygon spoke to initially said this was an advertisement for Lego Dimensions, but when pressed backpedaled. The web link, as well as the absence of any licensed characters associated with the Dimensions project, was a red flag telling this customer service representative that the ad was for a different product. Beyond that, they could do little more than guess.
Of course, this could just be a teaser ad for an online hub designed to serve as a gateway for existing game products, like Lego Batman and Lego Lord of the Rings, in addition to Lego Dimensions.
Or it could be something more. Several commenters on the Eurobricks forums seem to think it may be a Minecraft-inspired open-world building game.
Lego customer service stated that the City Square set was originally slated for an August 1 retail release. They went on to say that they have no idea why the set was fast-tracked to retail months ahead of schedule, but added that they would expect the web link to be operational at or around the August 1 date. They also said they would reply to Polygon with whatever official statement they could muster.
Polygon has reached out to both Warner Bros. and TT Games for more information.