Ubisoft has announced a new IP in a new genre during its E3 press conference from Ubisoft Montreal.
You can watch the first trailer above. The game is called For Honor, and gosh it's nice and bloody.
The game takes place over time in different eras, and features a strong multiplayer component. Ubisoft showed off a 4 versus 4 match during the event. The game is being showed on consoles, and was played with PlayStation 4 controllers onstage.
Here is the gameplay footage, and the full reveal from event: