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Forget Microsoft, Sony and Nintendo — Yarny won E3

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E3 2015 has reinvigorated the game industry with crowd-pleasing surprisesthrilling events and some amazing-looking games. But nothing this week has captured the heart of team Polygon more than Yarny, the fuzzy red hero of Coldwood Interactive's Unravel.

"The yarn, it represents love, and the bonds that we make," said Martin Sahlin, Unravel's creative director, during his presentation of the game at EA's E3 press briefing. He explained that he came up with the idea for Unravel during a family camping trip in the Swedish countryside. Sahlin then created a physical model of Yarny using some metal wire and red yarn, and took photos of the doll in real-life settings.

Coldwood has spent the days since Unravel's debut building up a sizable following on Twitter, largely by tweeting about Yarny's adventures during E3 at the Los Angeles Convention Center. Yarny has checked out a few of the games at EA's booth, including Star Wars Battlefront — see the video above. Here are some photos of his week:

Coldwood unveiled Yarny to the world on Monday, and within a day, fans of Unravel began tweeting at the studio with photos of their own handmade Yarny dolls. Others have been making Yarny fan art, like this drawing that flips the doll/human script from the presentation at EA's press briefing:

http://whattheglob.tumblr.com/post/121721469428/yarny-presenting-martin-at-e3-instead

We're just as smitten with the lil' guy as he is with video games:

Unravel is coming to PlayStation 4, Windows PC and Xbox One; EA hasn't yet announced a release window. For more, check out our full preview.

Update: Breaking news:

Update 2: Our hearts just melted.