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Jar Jar Binks is in Disney Infinity 3.0, but you can only beat, not be, him

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You won't be able to play as Jar Jar Binks when Disney Infinity 3.0 delivers Star Wars to its toys-to-life franchise, but you will be able to beat him up.

The Episode One CGI Gungan from Naboo will be both a mission giver in the game's campaign and a spawnable townsperson in the Toy Box mode. And maybe one day he will be playable.

"Anything is possible," said Ada Duan, vice president of digital business and franchise management at LucasFilm's interactive division.

Turns out, that there's plenty of reason to bring in Binks, he's actually a very popular character among kids.

"I remember when we saw how high he was on the character chart, I was like, ‘This has got to be because people hate him, right?'" said John Vignocchi, vice president of production for Disney Interactive. "I was totally wrong."

Duan said Disney recently created a themed Star Wars takeover party inside PC game Club Penguin.

"Once we figured out what we wanted that three-week experience to be, we all dove in and said let's do Star Wars: A New Hope," she said. "Interestingly, in terms of the surveys that came back from all the kids experiences', they said, 'Where is Anakin? Where is Darth Maul?' It was because this generation had grown up with the Clone Wars. They wanted to know where there favorite characters were, where's Jar Jar?

"So when we were deciding how much Star Wars should we bring into Infinity, we were like, 'Please, let's not only focus on the classic trilogy; we need to bring the Phantom Menace as well, as well as Star Wars Rebels."

Vignocchi said that was the main reason Disney Infinity 3.0's starter pack is focused on episodes one through three, and not the classic Star Wars trilogy.

"Our audience is 6- to 12-year-olds and this was the property that was most relevant to them," he said.