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Dying Light devs double down on mocking Destiny Red Bull promo with DLC campaign

Michael McWhertor is a journalist with more than 17 years of experience covering video games, technology, movies, TV, and entertainment.

Techland, the developer behind Dying Light, seems to have enjoyed the attention it got by poking fun at Destiny's Red Bull promotional tie-in earlier this week. The developer is continuing its effort to get people to drink water by adding stretch goals to its #DrinkForDLC campaign, giving away new content for the zombie game.

The more tweets featuring Dying Light players drinking a hydrating glass of water, the more free downloadable content the Polish game developer plans to hand out.

"Techland have decided to design, create and release a number of all new free DLC packs for Dying Light throughout the second half of the year," the developer said in a release today. "The campaign will be led by the fans reaching successive stretch goals — by posting pictures of themselves drinking water on Twitter and tagging them with #DrinkForDLC."

Here's Techland's stretch goal plan:

Techland's ribbing of fellow developer Bungie and publisher Activision kicked off on Wednesday when the Destiny creators announced a partnership with Red Bull. Destiny players will need to purchase cans of the energy drink in order to get access to a new quest coming in The Taken King expansion, or wait until 2016 to unlock the timed exclusive quest.

Destiny: The Taken King is expected to be released on Sept. 15. Here are the first details on Bungie's next expansion.

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