Disney today merged its video gaming and toy divisions into one operation. Disney Consumer Products and Interactive Media replaces Disney Interactive (video games) and Disney Consumer Products (toys).
The company issued a statement that the move is based on "a shared innovation strategy" that will "create unique and engaging products." No jobs will be lost as a result of the merger. The new division will be overseen by the former managers of the two merged entities.
Disney Interactive was formed seven years ago but made its first profit last year. Its recent toys-to-life product Disney Infinity is a big hit, delivering annual updates as families buy new models and games. Last year's update features multiple Marvel toys, while this year sees the focus turn to Star Wars.
Earlier this month the company announced a "digital play experience" called Playmation, a combination of video game and physical active play featuring interactive experiences based on The Avengers, Star Wars and Frozen.