Marshawn Lynch unleashing Beast Mode in Call of Duty: Black Ops 3

Call of Duty: Black Ops 3 will feature Seattle Seahawks running back Marshawn Lynch, making him the first athlete to appear in the Call of Duty franchise, reports ESPN The Magazine.

Earlier this year, the bruising halfback traveled to Activision's motion-capture studio in Los Angeles so Black Ops 3 developer Treyarch could scan his face and body into the game, and record him in performance capture. ESPN The Magazine reports that Lynch, a huge Call of Duty fan, has been playing the series since he was in college a decade ago.

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Following the scanning process, Lynch donned a motion-capture suit to record a Black Ops 3 cutscene. Story details are scant, but it appears that Lynch plays a bad guy, or at least, a mercenary. The scene begins with Lynch's character chatting with a couple of fellow soldiers in a Singapore bar, but a melee soon breaks out. The three men shoot up the place before heading outside.

"You're shooting up everything but always fighting for a bigger picture," Lynch told ESPN, giving his impression of Call of Duty. "The whole game is Beast Mode." Lynch and his Black Ops 3 doppelgänger appear on the cover of the June 22 edition of ESPN The Magazine, the "eSports issue," which hits newsstands this Friday. You can see the full cover below.

Call of Duty: Black Ops 3 launches Nov. 6 on PlayStation 4, Windows PC and Xbox One, and is also in development for PlayStation 3 and Xbox 360. For more on the man known as Beast Mode, check out SB Nation's feature on Lynch's incredible "Beast Quake" touchdown run from the 2011 NFL playoffs, and watch last year's sequel below.