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Walmart throws some shade at Amazon, hosts its own membership-free sale

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"Low prices. No admission fee."

That's what Walmart is promising for its own July 15 sale which the company says will feature "atomic deals," rollback prices and select free shipping. None of it, the company pointed out, will require a membership fee. Amazon's Prime Sale, which runs just on July 15, is only for Prime members.

"If you've shopped Walmart.com, you'll know that every day is a special day where everyone has access to the same low prices we offer," according to today's post. "We mean everyone: you, your neighbor, your boss, your best friend ... all of whom are looking for the best price on the things they want and need. We've heard some retailers are charging $100 to get access to a sale. But the idea of asking customers to pay extra in order to save money just doesn't add up for us.

"We're kicking off some awesome deals this week that will be available for everybody with no hidden costs or admission fees, and they won't be available for just one day. Our customers will see thousands of great deals on Rollback beginning this week along with some special atomic deals (more on that in the days to come). In addition, we're rolling back our free shipping minimum order to $35 from $50, making it even easier for customers to save on shipping all summer long."