Mario is sad that Nintendo discontinued Club Nintendo

Club Nintendo, the loyalty program for owners of Nintendo hardware and software, ended yesterday after more than six and a half years of existence in North America.

Nintendo updated the Club Nintendo site today with adorable artwork of a funereal Mario, hat in hand, with Toad waving happily from behind him. The site now displays the following message:

Club Nintendo has been discontinued.

Our heartfelt thanks to our members for your support over the years. Please stay tuned for more information on our new loyalty program.

If you didn't use your existing Club Nintendo coins by 11:59 p.m. PDT yesterday, they're now gone forever. Nintendo eShop download codes from Club Nintendo are still valid, but you must redeem them by July 31. If you're waiting on physical rewards, Nintendo says it will ship all of them by September.

Nintendo announced in January that it would be discontinuing Club Nintendo, which the company launched in December 2008 in North America. The company plans to replace it with a new loyalty program, but has yet to provide any details on that.