Yesterday, Madden NFL 16 released the ratings for the top 10 running backs in the upcoming game and, we have to apologize, we missed something. This screenshot. Showing the Seattle Seahawks' Marshawn Lynch, the game's top-rated rusher, in what appears to be his signature "hold ma diiiiiiiiick" touchdown dive.
Let's back up. "Hold ma diiiiiiick" dates to the origin of another Lynch meme, "Beast Mode," when he destroyed seven New Orleans Saints defenders on the way to a 67-yard touchdown in the 2011 playoffs, Lynch's first postseason game. At the end, Lynch turned to face his humiliated pursuers, leaped, and grabbed his jewels. In NFL lore, it is as famous an image as a bloody Y.A. Tittle kneeling on the turf after a loss.
Warning: There is very, very coarse language throughout this video.
The phrase is the work of Demetry James, a YouTuber who had already achieved Madden notoriety. (The original video, titled "Determination" has been struck from YouTube repeatedly on copyright claims from either NBC or the NFL.) He is even more famous for the "Put Da Team On My Back" video, in which he played Madden NFL 10 against a hapless friend named Gumby, and took Greg Jennings of the Green Bay Packers for a 99-yard touchdown with a broken leg. It became an 11 million view viral sensation and was memorialized as an achievement in Madden NFL 12.
Warning: Also very NSFW language in this video.
Lynch has since made Hold My Dick something of a personal signature, as he plainly does not give a damn for decorum in the National Football League. It's part of what makes him so loved by fans. But to actually put that in a video game? Licensed by the league itself? Really? We went to EA Sports to ask for confirmation as to whether Lynch or anyone would grab their crotch in an endzone celebration this year:
"Sadly no," an EA Sports representative told Polygon. "One of our capture guys tweaked his arm placement for this shot, it's a variation of the celebration dive where the player puts his other hand behind his head."
Alas. Well, Marshawn, even if Madden won't let you do your thing with your thing, we will forever hold you and your dick in our hearts.