While announcing the release date for Deus Ex: Mankind Divided — it's Feb. 23, 2016, by the way — Square Enix is also trying something new with the game's pre-order system, introducing tiered rewards based on the number of pre-orders placed for the game across retailers "in select countries."
Players who pre-order the game can register at augmentyourpreorder.com and, as the overall goals for the pre-order campaign increase, so do the reward tiers. It's a bit like Kickstarter, but you're buying a game that will be completed and released with or without your money; instead, all you're contributing to is a bit of promotional theater.
The Augment Your pre-order initiative starts today at Tier 1, which gives pre-order customers a choice between three load-outs; Tier 2 gives customers a choice between a digital art book or a soundtrack sampler; Tier 3 will unlock a mission called "Desperate Measures"; Tier 4 gives customer a choice between a digital comic book or a novella (that's like a comic book without pictures). Most notably, perhaps, is the final tier which, if reached, "the game will release four days before the official release date." Presumably, that early release will be available to everyone, whether they've pre-ordered or not, though we're checking with Square Enix to verify.
Of course, if you find the entire enterprise unpalatable, there is a way to skip the sideshow: Order the collector's edition of the game.
In addition to containing all the in-game content & rewards from the 'Augment Your Pre-Order' campaign, it also comes with a 48-page 'Titan' Art Book, a 9" Adam Jensen figurine, a limited edition steelbook and the Day 1 Edition of Deus Ex: Mankind Divided.
At $149.99, the collector's edition represents a significant premium over the $59.99 regular edition. Is the extra stuff worth the extra $90? That's up to you and your personal finance consultant. Here's a picture of the collector's edition, which is available for pre-order today as well.