Activision isn't sharing hard numbers when it comes to the launch of Destiny: The Taken King, but the company seems very pleased with how well the game is performing.
"...: The Taken King broke the record for the most downloaded day-one game in PlayStation history and set a new day-one franchise benchmark for both total players and peak online concurrency, surpassing the original launch day last September, which was itself the biggest new video game franchise launch in history," the press release stated, in what may be peak press release language.
So let's break down these claims a bit. It didn't say the most sold day-one game, but the most downloaded. So digital sales were huge, which isn't surprising. What this doesn't tell us is how many people bought the game, but it hints that the game is doing very well. We also aren't told anything about performance on Microsoft's platforms.
The fact the first day beat the record for total players and peak online concurrent players, which is a number that tells us how many people were playing at the same time, is also positive even if it doesn't tell us much. The fanbase showed up in record numbers for launch day, and there are more of them now than there was the peak of the original game. So the audience is growing.
So this is all good news for Activision and Bungie, and gives us some indication that the expansion is off to a strong start. These details are couched in awkward language and worded a very specific way for maximum impact, but that's to be expected from a press release.
In more positive news, the game has a story now!