Kicking off at 7:45 AM in Sydney Australia on Sep. 3 and wrapping up at 8 AM Sep. 3 in San Francisco (time zones, ya'll), Disney and Lucasfilm are showing off all the brand new stuff you'll be able to buy this Friday, as The Force Awakens merchandise officially hits stores everywhere.
Don't sweat the math — we can confirm that that's 18 hours of Star Wars toys. You might want to get some coffee.