Update: We have one! Here are our thoughts.
This is the toy version of BB-8, the fan favorite droid from the upcoming Star Wars: The Force Awakens. We knew this version of the character was coming, but this morning we were given our first official images and details of the $150 droid.
"Meet BB-8 — the app-enabled Droid that's as authentic as it is advanced," the official statement says. "BB-8 has something unlike any other robot — an adaptive personality that changes as you play. Based on your interactions, BB-8 will show a range of expressions and even perk up when you give voice commands. Set it to patrol and watch your Droid explore autonomously, make up your own adventure and guide BB-8 yourself, or create and view holographic recordings."
Here's what the full-sized version of the droid looks like in action:
And here's a look at the toy, which will be available this Friday:
You'll control the little droid using an iOS or Android app, and it sounds like it will include quite a few functions that take advantage of your device. Here's the toy near an iPhone for scale, along with a look at the driving interface.
The company is stressing the personality of BB-8 strongly in the marketing materials; it's supposed to respond to your voice and be able to putter around the floor on its own as well as submit to your direct control. The wireless, inductive charging base is also a nice touch.
The BB-8 toy will be on sale this Friday for $149.99, we'll have more details, including a hands-on look at the toy, very soon.