The $150 BB-8 toy is, by most accounts, the Star Wars toy everyone is going to want to pick up. It's adorable, controlled by a smart phone and even has a little bit of an attitude.
You should absolutely check out our hands-on impressions and video of the toy in action if you want details on what it does and how it works. But if you want to spend the next minute doing things like saying "Awwwww," giggling like a school child or calling your podmates over to "come check out this video" then stop what you're doing and press play.
I've already put in my expense request for a room full of puppies for future product testing.