What do you do if you want to market your movie using every possible review, but one outlet didn't care for the film? You bring out your best graphic designers to create this masterpiece.
Incredible way of making my two star review seem like I didn't hate the film pic.twitter.com/zvOyIxHQ3h— Benjamin Lee (@benfraserlee) September 8, 2015
Do you see it? The two-star review is hidden between the heads of the characters on the poster, both played by Tom Hardy. It doesn't look like a crappy review, it looks like the rest of the stars were just kind of cut off.
"Ultimately, there’s not enough within Legend to elevate it from other British crime films, despite the wealth of real-life drama to play with," critic Benjamin Lee wrote in his negative review.
"By turning the period into a playground, it softens the horror of what really happened, and the tyranny of the Krays becomes diminished as a result. It’s a disappointingly shallow take on a fascinating period of time and leaves us sorely uninformed, as if we’ve skim-read a pamphlet. The legend might live on but Legend certainly won’t."
The actual review isn't important though, what's important is the fact there is this beautiful poster that does such a good, if shady, job of hiding that fact. Marketing has hit either a new low, or a new high depending on how you'd like to look at it.