clock menu more-arrow no yes

Filed under:

Nintendo’s Switch announcement could have been better

New, 21 comments

Will this “Hurt” them?

Nintendo Switch gallery

Nintendo’s newest home console, the Nintendo Switch, was announced today with a jauntily scored three-minute trailer.

Twitter was not content to let this lie, especially since the Nintendo Switch has such an enticing name. First, Jay Kellz made good on his threat to replace the music with Will Smith’s song “Switch:”

The music fits perfectly with the upbeat ad. Sure, maybe it’s a little sexier than the tone Nintendo usually strikes. But this is a sexy new console! If we were scoring music videos, the Nintendo Switch commercial with Will Smith’s “Switch” would get 8/10.

But the sad side of Twitter was not to be outdone. IGN’s Max Scoville slapped Johnny Cash’s cover of “Hurt” on the Nintendo Switch commercial and lo, a masterpiece was born.

What can I possibly say about this video? We thought that the man in the ad was enjoying The Legend of Zelda: Breath of the Wild in his darkened living room. Now we see that we were wrong. There is sadness in his smile. He struggles to hide the pain behind his eyes, but he cannot. Not even his valiant Great Dane can rouse him — even when they go for walks, he can only find solace in Nintendo.

It’s a big day for Cash’s “Hurt,” as it was also used in the trailer for the new Wolverine movie, Logan. I think Nintendo Switch does it better.

We’ll update this post if we find more great recuts of the Nintendo Switch ad.