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Watch Martin Shkreli watch our video of a Watch Dogs 2 parody of him

He may, in fact, be mad. Bro.

Former Pharmaceutical CEO Martin Shkreli Appears In Court Over Multiple Fraud Charges
Martin Shkreli, former CEO of Turing Pharmaceuticals.
Eduardo Munoz Alvarez/Getty Images News/Getty Images

There is a side mission in Watch Dogs 2 that involves a satirical version of pharmaceutical kingpin and full-time villain Martin Shkreli and references the Wu-Tang Clan album that he purchased for $2 million.

It seems that the real-life Martin Shkreli caught wind of this aspect of the game, and livestreamed his reaction to our video. It’s ... strange.

Writing a story about the subject of a mission in a video game watching that mission through a video we made about the mission including him feels a little odd, but here we are.

His reaction, summed up in a single quote? “Pretty lame,” he says at one point. “But I’m glad I’m in a video game.” Any attention is good attention, we guess. He had harsher words on social media.

Which caused the official Twitter account of Watch Dogs 2 to troll him ... using our video.

If he posts a livestreamed reaction to this story, I think we’ll decide to end the chain so this strange situation doesn’t go on forever.

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