But somehow, he managed to outdo himself this year by dressing as the Pokemon Go app.
The costume includes a Pokemon Go stop icon that a person can spin and receive actual plastic Pokeballs from. You can then use those pokeballs to throw at the smartphone screen of the app worn on his body. Hit Pikachu and then ... well watch the video, you have to see it to believe it.
Two years in a row winning costume of the year. Not bad.