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What if cigarettes had microtransactions?

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There are few things more financially nefarious than tobacco products. The slow but steady drip-feed of seemingly small purchases can wreak havoc on one’s bank account — and before they know it, a cigarette smoker could spend hundreds of dollars over just a few short months without even realizing it.

Remind you of anything?

In this CoolGames Inc animation created by our own Clayton Ashley, we set out to design a game that marries the addictive nature of smoking with the freemium trappings of mobile games to create a monstrosity that we fully expect to be our most lucrative title yet.

Want to listen to the full episode? Check out the full-length podcast below, and remember to subscribe to CoolGames Inc on iTunes or via RSS for future episodes!

For more CoolGames Inc animations, check out our full playlist on YouTube, starting with last week’s episode about explaining Tumblr to one’s father: