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Hulk and Ant-Man pitch in for Coca-Cola during the Super Bowl

Owen S. Good is a longtime veteran of video games writing, well known for his coverage of sports and racing games.

Coca-Cola busted out Hulk and Ant-Man to pitch its Coca-Cola Mini at Super Bowl 50 (perfect for mixed drinks!). Marvel had a hell of a time making Tales to Astonish relevant with these two characters in the 1960s. If only Don Heck, Dick Ayers and Jack Kirby could see this now.

I guess technically that's Scott Lang and not Hank Pym, but for old heads like me who found their affordable Silver Age relics in beat-up unwanted TTA books from the mid-1960s, it's a sentimental pairing. After struggling with Giant-Man and Sub-Mariner, Tales to Astonish ended up being renamed in 1968, about a year after the first Super Bowl, and became the original run of The Incredible Hulk.

Coca-Cola launched in 1886. It's available everywhere.

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