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Activision won't have a booth at this year's E3

Another publisher scales back on 2016's big gaming expo

Michael McWhertor is a journalist with more than 17 years of experience covering video games, technology, movies, TV, and entertainment.

Publisher Activision will be at E3 2016, but the company won't have dedicated floorspace at the show. Instead, the company behind Call of Duty, Skylanders and Guitar Hero will rely on its partners — namely Sony Computer Entertainment — to showcase some of its wares.

The new Call of Duty game from Infinity Ward will be at this year's E3, the company confirmed today, but attendees will have to visit the PlayStation booth to see it.

"In June, we're going to be at E3 showcasing gameplay from Infinity Ward's ambitious new game," Activision said on its official blog. "We're looking forward to sharing exciting new details about the next great Call of Duty game in partnership with our friends at PlayStation. We're proud to be participating in this premier video game event, but won't have an Activision booth on the show floor."

Activision isn't the only major publisher forgoing a formal booth presence at E3 2016; Electronic Arts announced earlier this year that it will break from tradition and hold a dedicated off-site event called EA Play instead of showing games on the E3 show floor.

This isn't the first time Activision has officially broken from E3. The company bowed out of E3 2008.

In recent years, Activision's floor presence at E3 has consisted primarily of meeting rooms, where behind-closed-doors presentations were held, and large displays showing trailers for the company's upcoming games.

Update: When contacted for comment, the Entertainment Software Association provided the following statement to Polygon.

"We respect Activision's decision and appreciate their continued participation in E3," said Rich Taylor, senior vice president of communications and industry affairs at the ESA, said in an email. "E3 is where exhibitors continually innovate and connect with audiences in new ways. E3 2016 will have exciting video game announcements, new virtual and augmented reality experiences, hundreds of exhibitors and a large number of press events revealing what is coming next in the most dynamic industry in the world. We look forward to, once again, capturing the world's attention in June."

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