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Watch the first NSFW trailer for Seth Rogen's animated comedy, Sausage Party

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It's about a weiner named Frank

Seth Rogen is at South by Southwest (SXSW) in Austin this week to show off a couple of projects he's working on, including his animated film for adults, Sausage Party.

After the movie premiered last night, Sony Pictures released the first red-band trailer for the film. In the NSFW trailer, Rogen plays a hot dog weiner — obviously named Frank — who's purchased by a woman alongside the love of a his life, a female hot dog bun. At first, the various food items are excited to get out of the grocery store and into the real world, but that all changes when they realize what's about to happen to them.

Starring Kristen Wiig, James Franco, Jonah Hill and Seth Rogen, Sausage Party is slated to hit theaters Aug. 12.