The Oculus Rift has officially launched, and the first units should be arriving at the homes of early adopters today. You can read our full review, and Oculus has just detailed a very important aspect of its business: The hardware will remain open, and developers will be able to sell their Oculus Rift games wherever they'd like.
"The Oculus platform and store are designed to provide the best VR experience and content, but we also recognize that people will want to use apps that aren’t available on the Oculus platform or in the store," the official blog post states. "As a developer, you don’t have to be in the Oculus Store — you can sell outside, and when you do that you can you use your own IAP if you prefer, and we don’t take a cut. You can also request keys (royalty free) to sell your Oculus PC app on other stores, while making it available to the community through the Oculus platform."
This means that if you buy a game on Steam, that developer can request keys to provide along with it so you can launch the game from within the Oculus home screen, which is a very pleasant virtual living room. This allows developers to sell directly to players, or through platforms like Steam, while Oculus still gives you the option of using its menus and organization to keep all your VR apps in one place.
You do have to select an option in the menu of your Rift that allows games not explicitly tested and approved by Oculus to run, but the platform remains open.