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Fullscreen launches $4.99 YouTube-centric streaming service

Looking to rival Netflix and Hulu

In an attempt to steal away some of Netflix and Hulu's younger subscribers, Fullscreen Media is launching a new streaming service targeted at those obsessed with YouTube, according to Variety.

The service, which will be available for $4.99 a month, will give subscribers access to exclusive content from over 75,000 YouTube creators that fall under Fullscreen's talent library. Fullscreen Media, which launched in 2011, is a talent and promotional agency that helps young creators build their personal brands on sites like YouTube.

The service is intended to target a 13-30-year-old demographic, or as CEO George Strompolos (co-founder of YouTube's Partner Program) told Variety, a generation of consumers who don't want to pay for television, but who want something different from Netflix. Grace Helbig, Hannah Hart and Shane Dawson, three of the bigger personalities on YouTube, have signed on to produce new series exclusively for the service.

The biggest competitor Fullscreen will have is YouTube's own YouTube Red, which is a subscription-based service that gives customers access to exclusive series like Scare PewDiePie. Strompolos told Variety that while he acknowledges that Red offers similar content, he believed that Fullscreen had more to offer than just YouTube stars.

Through partnerships with Warner Bros. TV, Sony, MTV and other networks, Fullscreen will also be able to offer series like Daria, Saved by the Bell, Happy Endings and Dawson's Creek.

Fullscreen's subscription service is set to launch April 26. A 30-day free trial will be made available to those interested.

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