It's that time of year again: April Fools' Day. It's a day that everyone, from brands to the people who work for brands to social media managers, looks forward to. Everyone loves a good April Fools' Day stunt, including the entire staff of Polygon, who have been excitedly anticipating the annual event for the past 364 days (we momentarily put our excitement on hold on Feb. 29).
Below, we've collected some of the best and worst gags, jokes, pranks and goofs from video game publishers, movie and television studios, tech companies and merch-makers. Which is which is up for you to decide.
Please enjoy and/or suffer.
The Witcher 3: Wild Hunt - All about Roach
The Witcher developer CD Projekt Red offers a behind-the-scenes look at the creation of Geralt's mount, Roach — including an interview with Roach's voice actor.
League of Legends: That's so Draven
Riot Games is Draven-ing up the game, putting the character's head on every skin, a limited-time visual gag. The League of Legends developer is leaning in hard on this one, running various "League of Draven" promotions until April 11. More at the official website.
Introducing the Frostdoge Clan
Blizzard is keeping doge meme jokes alive with a new faction in World of Warcraft: The Frostdoge Clan.
A community of peaceful descendants of the Frostwolf clan, the Frostdoge clan secretly inhabits the snowy expanses of Frostfire Ridge. Its members have transcended their ferocious nature to achieve true enlightenment, aided by the powerful influence of the mysterious—and seemingly worthless—Chunks of Dogestone.
Following the wise and peaceful teachings of the great spirit of the Doge, the members of the Frostdoge clan have long worked to avoid joining the ranks with or fighting against the Iron Horde—but as news of Gul'dan's Burning Legion invasion spread, they have felt driven to interfere in the hopes of saving their homeworld.
Introducing ChocoGo by Final Fantasy 14
It's Uber, but with Chocobo.
Deus Ex: Mankind Divided - New Art Direction
The Deus Ex team at Square Enix Montreal takes the black and gold art style of the revitalized series in a low-poly, brighter direction.
Big's Big Fishing Adventure 3: The Trial
Everybody's favorite Sonic the Hedgehog sidekick, Big the Cat, gets his own ... game? Play Big's Big Fishing Adventure 3: The Trial and decide for yourself.
StarCraft's new co-op commander and Balance Manager 2016
Blizzard made a playable 16-bit-style driving game featuring StarCraft ghost Nova called Maximum Novadrive. The company also "revealed" a new StarCraft 2 co-op commander, the Carbot Zergling, and floated a pretty good joke in the form of StarCraft Balance Manager 2016.
Millions of StarCraft II players have been giving valuable balance insight for years, but for the first time ever, players will be able balance the game! Do you have what it takes to be the best? Prove it with BM 2016! Utilize the same tools as the StarCraft II balance team and show us what you got!
BM 2016 brings an incredible amount of depth to the balancing experience. Whether you're balancing for Ladder, the StarCraft II World Championship Series, or your cousin's roommate's LAN party, BM 2016 is the tool for you.
"Arma" Eau De Combat - The New Fragrance for Players
Bohemia Interactive introduces an Arma-inspired fragrance "designed for those who love risk-taking, this brand new perfume appeals to your most basic instincts with the captivating scent of battle."
Dragon Age: Inquisition - How It Could Have Ended
Spoiler alert! BioWare offers some pun-laden alternative endings to Dragon Age: Inquisition.
Dark Souls 3 coming to VHS
What if finding just the right tracking setting was Dark Souls 3's toughest challenge? Publisher Bandai Namco explores what FromSoftware's new game would look like if it was coming to VHS on April 12.
Indie game retailer itch.io is introducing reverse sales
So long, indiepocalypse! Developers now have the option to raise their prices whenever they want. Not a joke, apparently.
Wargaming announces World of Wartrains, bath tub battles and more
Google's X hires Richard from Silicon Valley
Nvidia introduces GeForce GTX Energy
Twist: It's an energy drink! (And not that far outside the realm of possibility, really.)
We'll continue to update the post as the laughs roll on in...