In a new video posted yesterday, YouTube star PewDiePie looked back on his six years releasing gameplay videos and entertaining millions of fans.
Responding to regular fan comments that call for a return to style he left behind some years ago, the Swedish star was highly critical of his early work. PewDiePie, also known as Felix Kjellberg, was 20 years old when he first began his YouTube channel. In the intervening years, he and his work have changed significantly.
"I just thought things were funny just because they were offensive."
One issue he addressed is some of the offensive language he used in past years. In his new video, PewDiePie played a clip in which his younger self says, "It shows how gay you are," in a clearly pejorative manner.
"I really don't like that," he said in yesterday's retrospective. "I still make kinda stupid jokes that I shouldn't make. But I feel like back then I didn't understand. I was so immature and I just thought things were funny just because they were offensive.
"So I would say a lot of stupid shit. I'm not proud of it. I'm really not. But I'm also glad that I've grown past it."
He also spoke about stylistic changes to his work, and how he used to just cut raw video and post it straight to YouTube, whereas now he spends a lot more time editing footage.
"I'm not proud of it. I'm really not."
PewDiePie's YouTube page lists him as joining in the last week of April 2010. At the time, he was a student, working part-time in a store. His channel now has more than 40 million subscribers and almost 12 billion views. His annual earnings are reportedly more than $7 million. Earlier this year, he announced plans to launch an online entertainment network, as well as appearing in a web reality series.
Comparing his past work with his present, he added: "To me, the improvement is clear. I've grown so much as an entertainer, as a comedian, but also as a person. I feel like back then I was very childish and very confused."