Unlike its competitors, The CW has figured out a formula to make superhero shows work. In keeping up with audience demand for more superhero related content, The CW announced today that it will air Supergirl at 8 p.m. ET during its upcoming fall season.
Supergirl, which stars Melissa Benoist as the titular superhero, had its first season on CBS, but the network announced earlier this month that it wasn't going to renew the show. Instead, CBS moved Supergirl over to The CW, its sister network, where network president Les Moonves thought the show might fare better. The show suffered from poor ratings on CBS, even with the support from the network and a pretty good time slot (it also aired at 8 p.m. ET on CBS).
Now, The CW is looking to capitalize on the superhero momentum it already has going with the new addition. Even with Supergirl's less-than-stellar ratings, the show built up quite a fanbase of younger viewers, so there's hope for its survival on the new network. Supergirl will kick off a week of superhero-related content, followed by The Flash on Tuesdays, Arrow on Wednesdays and Legends of Tomorrow on Thursdays.
To make room for Supergirl, the network moved Crazy Ex-Girlfriend to Friday nights, following Vampire Diaries. Similar to Supergirl, Crazy Ex-Girlfriend was a critical hit and developed a devout following, but the ratings didn't reflect the show's success. Friday nights have always been a bit of a death sentence, but the network is hopeful that with the following the show has won — and various awards — it may pick up more of an audience this season.
All of these shows will return to the network this fall.