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Nvidia's newest card, the GTX 1080, launches at the end of May

A cheaper option comes in early June and is also better than the Titan X

Owen S. Good is a longtime veteran of video games writing, well known for his coverage of sports and racing games.

Nvidia revealed its newest cards last night, the GeForce GTX 1080 and GTX 1070, both of which overtake its current top-of-the-line product in performance, efficiency and especially price.

The GTX 1080 will be on shelves May 27 and costs $699. Nvidia's current best-in-class graphics card, the Titan X retails for about $1,000. It is less powerful and much less efficient than the GTX 1080, according to a graph shown during Nvidia's reveal event last night.

The GTX 1070 will buy Titan X-level performance for $449. It launches June 10. The prices are for boards directly from Nvidia and select partners. Other manufacturers will offer custom boards starting at $599 and $349, Nvidia said.

As a point of reference, the GTX 1080 is faster than two GTX 980 cards running together. Nvidia's live stream last night boasted all kinds of numbers for their new technology, based off the Pascal architecture, which to date has been used only in high-end supercomputers.

The demonstration showed Epic Games' new MOBA, Paragon, running at 60 frames per second throughout, while its GPU clock ran at 2.1 GHz, and its memory clock at 5508 MHz at 67 degrees celsius, on a card that is neither air-cooled nor water-cooled. Epic Games co-founder Tim Sweeney participated in the demonstration.

Nvidia CEO Jen-Hsun Huang said billions of dollars in research and development built Pascal, resulting in a consumer product that is very power efficient while offering "irresponsible amounts of performance." Huang promised both cards would be overclockable but didn't provide further details as to how.

A promotional video listing the hardware's specifications is below.

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