While it shouldn't be too surprising that more people are choosing to stream media, including television shows and films, on their smartphones, the "death" of traditional TV is still a far ways off.
According to a new report from Nielsen, while television viewership has decreased almost two hours a week for people between the ages of 18 and 34, smartphone usage, and streaming while mobile, has skyrocketed. In 2014, people were spending about 43 minutes a day, collectively, on their smartphones. That amount of time has risen to 1 hour and 39 minutes. The majority of that time is spent on social apps, like Snapchat, Facebook, Instagram and Twitter, but there's a growing number of people turning to their smaller, portable devices to watch their shows.
Despite the obviousness of the trend, the most interesting aspect of the report is that despite younger people turning away from traditional television, including DVR options, media consumption has actually increased in the U.S. among those 35 and older. Much of that is based on the fact that more than 50 percent of people now have a streaming service, like Netflix, available directly through their set-top box or console and are spending more time with those platforms. The amount of people with streaming services directly tied to their television sets is on par with the amount of people who use DVR devices.
While the numbers of people watching traditional, broadcast television continue to steadily decline, people are still consuming TV, film and other media in a variety of formats. As streaming services like Netflix, Hulu and Amazon release more original programming and continue to grow their subscriber bases, the amount of programming people consume has rapidly increased. This doesn't even begin to take into consideration platforms like Twitch, a streaming platform on which people spent more than 800 million hours watching esports alone.
The report also focused on game console usage and found that while people were still spending roughly the same amount of time playing games, console usage had declined slightly while time spent playing mobile games on smartphones and tablets continued to increase. That remains in line with trends that have been reported on previously, and with a substantial increase in time spent on mobile devices, it shouldn't come as too big of a surprise.
The full report can be viewed here for those interested.