Snapchat has been tinkering with original short films for quite some time now, but the photo sharing social media platform has inked its first deal with a major network to develop spinoff series of some of its most popular shows.
NBC has signed a deal with Snapchat to produce four digital series for the platform based on some of its most popular shows, including The Voice, The Rundown, Saturday Night Live and The Tonight Show with Jimmy Fallon. According Entertainment Weekly, The Voice will be the first series to receive its digital spinoff. In the show, Snapchat users can submit videos of themselves performing original songs or covers that will be seen by the show's judges. Those with the best videos may be invited to perform on the actual show.
Saturday Night Live and The Tonight Show will get their spinoffs later this year, and while information is brief, the idea is that popular snippets of the show will be made digital exclusives for the platform. It's unclear how involved the main cast of SNL and Tonight Show host Jimmy Fallon will be.
This isn't the first time Snapchat and NBC have teamed up for exclusive content, either. NBC is the official broadcaster of the 2016 Olympic games in Rio, and the network inked a deal with Snapchat to make the social media network home to some of the most exclusive clips from the game. There's a specific channel for Olympics related coverage on Snapchat and a variety of filters that users can use inspired by the games.
The Voice's Snapchat series is set to debut on Aug. 22. There is currently no concrete date for when the SNL and Tonight Show digital series will hit the platform, but it will be before the end of the year.
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