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Blizzard is dropping the name

Just call it “Blizzard tech” logo
Michael McWhertor is a journalist with more than 17 years of experience covering video games, technology, movies, TV, and entertainment.

Say your goodbyes to "" Blizzard Entertainment said today that it will be "transitioning away from" using the name when referring to its online multiplayer game service. In a post on the World of Warcraft website, Blizzard said it’s dropping the term over occasional confusion caused by the name.

"When we created, the idea of including a tailored online-gaming service together with your game was more of a novel concept, so we put a lot of focus on explaining what the service was and how it worked, including giving it a distinct name," Blizzard wrote. "Over time, though, we’ve seen that there’s been occasional confusion and inefficiencies related to having two separate identities under which everything falls — Blizzard and Given that built-in multiplayer support is a well-understood concept and more of a normal expectation these days, there isn’t as much of a need to maintain a separate identity for what is essentially our networking technology."

Blizzard said existing tech "will continue to serve as the central nervous system for Blizzard games." The company will refer to its online and multiplayer technology more simply as "Blizzard tech" (e.g. Blizzard Streaming, Blizzard Voice). launched in 1996 alongside the original Diablo and offered players chat rooms and multiplayer game listings. Blizzard launched a major revamp for, called 2.0, in 2009. Many of the company’s websites and forums are still hosted on domains.

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