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Oculus founder Palmer Luckey is spending big on anti-Hillary memes

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Millionaire revealed as backer for pro-Trump 'shitposting' group

Palmer Luckey, the founder of Oculus VR, at an event for <em>Minecraft</em> on Gear VR in March 2016.
Palmer Luckey, the founder of Oculus VR, at an event for Minecraft on Gear VR in March 2016.
Gabrielle Lurie/AFP/Getty Images

Oculus founder Palmer Luckey has secretly been spending some of his Facebook millions on funding an unofficial Donald Trump supporters group that "shitposts" anti-Hillary Clinton memes and images.

In a report tonight on The Daily Beast, 24-year-old Luckey is revealed as a financial backer for Nimble America, an organization that promotes Trump in the forthcoming presidential election through online and real-world advertising and viral posts. Nimble America's front page features a story about rapists operating in "criminal gangs" along the Mexico border, echoing some of Trump's most controversial claims.

Its founders and vice presidents are listed on the group's website under pseudonyms, including "NimbleRichMan," Luckey's alter ego, according to The Daily Beast. He is described as "a near billionaire and staunch supporter of the Common Sense Conservative movement." One-time Twitter harasser and right-wing extremist Milo Yiannopoulos is named as a "silent partner."

Nimble America boasts that it posted a billboard ad in Pittsburgh featuring a caricature of Democrat presidential candidate Hillary Clinton alongside the line, "Too big to jail."

Nimble America and Luckey (posting as "NimbleRichMan") have been active on Reddit pages dedicated to Donald Trump's bid for the presidency and other right-wing causes.

"We conquered Reddit and drive narrative on social media, conquered the [mainstream media], now it's time to get our most delicious memes in front of Americans whether they like it or not," a representative for the group wrote in a Reddit post.

"We've proven that shitposting is powerful and meme magic is real," stated another Reddit post from Nimble America. "We've worked with lawyers and RNC consultants to advise us on how to establish the proper entities to do this right."
NimbleRichMan also posted on Reddit that he has "supported Donald's presidential ambitions for years" and has "donated significant funds to Nimble America."

Luckey confirmed to The Daily Beast that he is NimbleRichMan adding: "I've got plenty of money. Money is not my issue. I thought it sounded like a real jolly good time." Luckey invented the Oculus Rift before selling his company to Facebook for $2 billion. Last year, Forbes estimated his net worth at $700 million."

Polygon contacted Oculus for a response to this story. A spokesperson emailed back: "Checking into it. First I have heard of it." Tonight, Palmer Luckey is trending on Twitter. We'll have more on this story as it develops. In the meantime, here's a selection of the many tweets on this subject tonight.