Publisher Electronic Arts is bringing back its dedicated EA Play event for 2017 and will once again forgo a presence at the annual Electronic Entertainment Expo. The company announced today that EA Play 2017 will take place June 10-12 at the Palladium in Hollywood, California.
EA said in a press release that EA Play 2017 will “connect fans around the world to EA's biggest new games through live broadcasts, community content, competitions and more.” The Hollywood event will feature hands-on gameplay and live entertainment for those in attendance. Fans watching remotely will be treated to “livestreams, deeper looks into EA's upcoming games and experiences, and content from some of the best creators in the community.”
This is the second year in a row that EA is holding its own separate, three-day event in the lead up to E3. This year’s E3 will take place June 13-15 at the Los Angeles Convention Center, and for the second year in a row, EA will not have a stand-alone booth on the E3 show floor.
Last year’s EA Play was held at Club Nokia, across the street from the L.A. Convention Center. The Hollywood Palladium is about seven miles northwest of the convention center where E3 is traditionally held.
At EA Play 2016, Electronic Arts held its pre-E3 keynote on the Sunday preceding E3. The company has not announced a keynote for EA Play 2017, though it promises additional details — including attendance and ticket availability information — are forthcoming.