Conan O’Brien’s popular YouTube gaming segment, “Clueless Gamer,” is getting its own series.
Following rumors that Conan O’Brien would be changing from a nightly show to a weekly series, Kevin Reilly, TBS president, told The Hollywood Reporter that wasn’t the case. Instead, aspects surrounding Conan would be undergoing some alterations, including more of an emphasis placed on the comedian’s popular YouTube channel exclusives.
“We're going into production next month on a new series, “Clueless Gamer”, based on the viral video he's done where he essentially makes fun of video games, gets celebrities to play and makes commentary on them,” Reilly said. “We've gotten to the point where video game companies are sending us their new product for us to play and make fun of because it's been such a huge success. We're going to go into production on a series of that.”
Reilly added that out of all the TV hosts, Conan maintained the youngest audience profile. For a series like “Clueless Gamer,” being able to tap into those represented within the 18-49 demographic is crucial.
“You have 30 million people watching these videos of his,” Reilly said. “He has the youngest audience profile of any talk show host on TV. He has maintained this incredible relationship with a very young audience and that's something really interesting.
Conan’s “Clueless Gamer” series garners millions of views with each new episode. His latest, which featured Elijah Wood playing Square Enix’s Final Fantasy 15, has close to 4.5 million views. It’s one of the most popular ongoing series from Team CoCo, the digital team that runs his YouTube channel. In 2014, Conan’s YouTube channel surpassed 500 million views, making him the second biggest late night host on the platform behind Jimmy Kimmel. Like Kimmel and NBC’s Jimmy Fallon, Conan learned pretty quickly, having launched the channel back in 2010, that YouTube was a necessary platform to reach a wider audience.
Conan’s not the only late night host to have one of his segments turned into a series, either. Fallon’s “Lip Sync Battle” was turned into a series by Spike and premiered in April 2015, and last July, Apple ordered a series based on CBS’ James Corden’s “Carpool Karaoke.” At the time, CBS said that the “Carpool Karaoke” segments had amassed more than 800 million views on YouTube, and had become a focal point for the series.
It’s unclear if “Clueless Gamer” will remain a digital series or if TBS has plans to bring it to its television network. Polygon has reached out to the network and will update when more information becomes available.